Saturday, 6 March 2010
Expectations
According to Ellen Lupton's article "The Birth of the User", we could technically read long lengthy things on the web without a problem, but our outlook is psychologically different. It's just that we expect different things from printed books than we do web reading. When you sit down with a book, we go into it ready to sit and read for a certain period of time. When you go onto the web it has a lot more to look at and distract, you can get information faster making people a little more impatient to read for a long amount of time. I think that this article shows some importance to how the culture of reading and text on screen is changing us.
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2 comments:
Thanks Meghan! It is an interesting essay and it is a good point for our topic. User's psychology has different expectations:
- web: productive, search mode & willing to be distracted.
- book: contemplative, processing mode & focused on the reading.
This method of reading remains me on how users read a magazine or a newspaper. They focused on the headline, journalists must explain in a maximum of 5 words the whole story of the article. Then users go to the image and read its caption. And if they are not interested they will just turn the page and find something in their own interest.
I have researched how much time users spend in newspaper, and I found this article from the guardian where it shows that users spend an average between 85 and 100 minutes on reading the news depending on the newspaper.
Which is related to another thing: What are the most common socials sites that bring more users to read the digital newspaper?
I have found another article that explains how Facebook and other social networks are the new water-cooler. Internet is encouraging more people to be aware of conventional media like newspaper or television.
Link where it shows how Internet is creating more traffic to newspaper: http://weblogs.hitwise.com/us-heather-hopkins/2010/03/facebook_users_prefer_broadcas.html
This article drove me to another article from The News York Times where explains how the new water-cooler is increasing audience on big TV events.
http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
At this point, I will try to do some review:
- In some fact, Google and Internet seems to be a brain killer, which is changing brain's concentration for reading huge books. Investigators like Wolf are trying to prove this fact.
- In the other hand, Internet and social media are connecting to conventional media, in a way of increasing audience and turning conventional media a must for users. So they read and watch TV more than before.
Pau Dalmau
Sorry here it is the guardian link:
http://www.guardian.co.uk/media/2007/oct/26/sundaytimes.pressandpublishing
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